Case Study · Cosmetic Surgery
In daily organic traffic for a cosmetic surgery clinic in Montreal.
How a Montreal cosmetic surgery clinic multiplied its organic traffic with a complete SEO strategy: content, local SEO, and service-page optimization.
Four numbers that sum up two years of work.
4,800+
Ranking keywords
(+320%)
746+
First-page Google
keywords
+132%
Daily organic
traffic
1,000+
SERP & Map Pack
appearances
A private clinic in Montreal.
This private medical clinic in Montreal, specializing in cosmetic surgery and medical spa services, delivers high-quality care in a modern, patient-focused environment. From the outset, the team recognized that attracting a discerning local clientele meant building a strong digital presence. So they turned to ProStar SEO to develop a complete, targeted, and sustainable SEO strategy.
Industry
Private cosmetic surgery medical clinic
Start date
January 2023
Location
Montreal, Quebec, Canada
Primary goal
Increase local visibility and drive conversions on medical and aesthetic services
An existing site, but poorly optimized.
Before May 2024, the clinic had a website, but it was poorly optimized:
- Around 280 organic clicks per day, mostly from branded searches.
- A limited number of ranking keywords, with very little visibility on high-intent queries (e.g., “Botox Montreal,” “aesthetic laser clinic”).
- Weak presence in local results and in the Google Map Pack for key services.
Goal
Build authority on high-intent local searches for aesthetic and medical spa treatments, while increasing qualified traffic.
A targeted, structured approach.
To drive strong, sustainable growth, ProStar SEO put in place a targeted, structured approach.
Complete overhaul of service pages
Rewriting and optimizing every page for specific terms like “aesthetic injectables,” “skin treatments,” and “eyelid surgery.”
Strategic blog
Launching an editorial calendar with SEO articles targeting common queries (“what to expect after Botox,” “the difference between fillers and Botox,” etc.).
Local SEO optimization
Work on the Google Business Profile and creation of geo-targeted pages for each treatment category.
Authority building
Backlink campaigns and citations in trusted medical directories.
Advanced performance tracking
Setting up a dashboard to track branded and non-branded search growth separately.
One year after launch, significant growth.
One year after the SEO work began, the website saw significant growth across every major KPI.
| Metric | Before | After | Growth |
|---|---|---|---|
| Ranking keywords (total) | 1,152 | 4,800+ | +320% |
| First-page keywords | 217 | 746+ | +244% |
| Daily organic clicks | 280 | 650+ | +132% |
| SERP features | 150 | 1,000+ | +566% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. Total traffic growth: from 15 to 120+ daily organic clicks, a +700% increase.
Five metrics that make the difference.
+320%
Ranking keywords
Grew from 1,152 to 4,834 ranking keywords on Google.
746+
First-page rankings
Over 746 first-page positions, including many Top 3 rankings for key services.
+132%
Total daily traffic
Grew from an average of 280 clicks per day to over 650.
+35%
Year-over-year traffic
An increase of more than 6,000 clicks year over year.
1,000+
SERP & Map Pack
The clinic appears in 1,000+ SERP features (FAQs, reviews, snippets, maps) and ranks in the Top 3 of the Google Map Pack for several high-intent local terms.
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