Case Study · Cannabis Vape
In non-branded organic traffic in six months for a US cannabis vape retailer.
How ProStar SEO doubled a cannabis vape retailer's keyword count and drove +155% non-branded traffic through optimized content, technical fixes, and safe link building.
Four numbers that sum up six months of work.
3,455
Ranking keywords
(+101%)
594
Top 10 keywords
(+77%)
+155%
Non-branded organic
traffic
15,500
Non-branded clicks
over 12 months
A direct-to-consumer retailer.
A US e-commerce retailer specializing in premium batteries, cases, and accessories for cannabis vapes. Known for clean design and reliable performance, it serves adults in legalized markets and ships nationwide.
Industry
Cannabis vape hardware & accessories (e-commerce, B2C)
Business type
Direct-to-consumer online retail
Region
United States · Nationwide delivery in legal jurisdictions
Start date
November 2024
Stagnation and lost rankings.
When the retailer partnered with ProStar SEO in November 2024, organic performance had stalled:
- A site consolidation removed high-traffic pages, causing a sharp drop in keywords.
- Traffic relied heavily on branded queries, while non-branded product searches were underserved.
- Marketing spend focused on forums and social media, leaving SEO underused.
- Strict advertising rules for vape and cannabis accessories limited reach.
Goal
Diversify and grow non-branded organic traffic, recover lost rankings, and increase revenue on high-value product pages.
An approach in four moves.
To revive organic presence and capture non-branded purchase intent in a sector bound by strict advertising rules, ProStar SEO deployed a four-pronged strategy.
Compliance & technical foundation
A full regulatory audit of the site, followed by manual schema implementation, XML sitemaps, and Core Web Vitals fixes to optimize crawling.
Content & page expansion
Rebuilding missing category and comparison pages, creating SEO-rich collection hubs for each range (batteries, kits, accessories), rewriting product pages with unique content and mini-FAQs, and publishing high-intent guides (“best 510-thread batteries,” “how to clean your vape”) plus evergreen FAQ articles targeting non-branded keywords.
Blog-to-cart funnel
A pillar-cluster blog covering the entire buying journey, from “What is a 510 battery?” to detailed troubleshooting. FAQ snippets to capture voice search and zero-click results. Built-in CTAs and comparison widgets linking straight to the relevant collection and product pages.
Authority building (white-hat backlinks)
A “safe” digital PR campaign across cannabis lifestyle magazines, tech blogs, and harm-reduction organizations. A focus on product tutorials and industry research for zero compliance risk, with a tiered anchor strategy reinforcing relevance for “510 battery,” “dab pen,” and “dry herb vaporizer.”
From decline to triple-digit growth.
By rebuilding key pages, targeting non-branded purchase intent, and building authority within the rules, ProStar SEO revived the client's organic presence: a keyword decline turned into triple-digit growth, securing sustainable revenue from Search.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking keywords (total) | 1,691 | 3,455 | +101% |
| Top 10 keywords | 335 | 594 | +77% |
| Non-branded traffic | 6,090 (3 months) | 15,500 (12 months) | +155% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. Traffic growth: +155% non-branded clicks in 2025 vs. the same period in 2024.
Four metrics that make the difference.
+101%
Total keyword growth
From 1,691 keywords in November 2024 to 3,455 in June 2025.
+77%
First-page growth
From 335 page-one keywords in November 2024 to 594 in June 2025.
+155%
Non-branded traffic growth
From 6,090 clicks over 3 months to 15,500 non-branded clicks over 12 months.
12 months
Sustained growth
A significant rise in impressions and clicks since the SEO engagement began.
Want your clients to find you first?
Whether you're launching a new business or looking to strengthen your local visibility, we help professionals and organizations dominate search results and earn their audience's trust from day one.
Let's talk strategy