Case Study · Vehicle Inspection
In additional bookings in one year for a mobile vehicle inspection service.
How ProStar SEO helped CarInspect protect and grow its online presence after a domain change: 2,900+ ranking keywords, local visibility across 80+ cities, and +27% bookings year over year.
Four numbers that sum up one year of work.
2,900+
Ranking keywords
(+56%)
521
First-page Google
keywords (+37%)
80+
Cities served
across North America
+27%
Bookings
after one year
Vehicle inspections, made mobile.
CarInspect provides fast, professional, mobile vehicle inspections for businesses and individuals across North America. The brand gives buyers the confidence they need before purchasing a used car and ensures the reliability of commercial fleets. With a strong reputation and steady growth, it has quickly become a benchmark in its industry.
Company name
CarInspect
Industry
Automotive services · Mobile inspections
Website
carinspect.com
Business type
Local B2B and B2C provider (mobile pre-purchase inspections)
Saving authority after the domain change.
After a rebrand and a domain-name change to carinspect.com, the company faced a major SEO challenge: preserving hard-won visibility while continuing to expand into new geographic markets.
- Preserve the SEO equity (traffic, rankings, backlinks) built up on the old domain.
- Expand the footprint into Western Canada and new target cities in the United States.
- Strengthen visibility on local searches across 100+ service areas.
- Build a content and UX strategy tailored to Canadian and US audiences.
Goal
Preserve existing authority while scaling quickly through local SEO in new markets.
A multi-country, local approach.
To meet CarInspect's ambitious growth and visibility goals, ProStar SEO deployed a complete multi-country local SEO strategy focused on both technical and geographic scalability.
Seamless URL redirects
Mapping and redirecting every old URL following best practices. Preserving SEO equity across backlinks and indexed pages, while maintaining crawlability and visibility.
Scaling pages for local reach
Creating and optimizing local landing pages for 80+ cities across North America. Building in city-specific keywords, geo-targeted content, and structured data. Internal linking and localized CTAs to improve conversion.
Geo-targeted content optimization
Optimizing each local page for “city + service” combinations. Building citations and directory profiles for every region served. Improving Map Pack visibility for target areas.
Region-split content (Canada / US)
Separating site architecture and content between Canadian and US audiences. Regional optimization based on language, offers, and user behavior.
Strong growth across every metric.
In less than a year after the new site launched, CarInspect saw strong SEO growth across all major KPIs.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking keywords (total) | 1,855 (old domain) | 2,900+ | +56% |
| Top 10 keywords | 380 (old domain) | 521 | +37% |
| Geo-page traffic | Solid, but few cities | High, across 80+ cities | Significant |
| Bookings (2025 YTD vs. 2024) | — | +27% | +27% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. From 0 to 2,900+ ranking keywords on the new domain, with +27% bookings year over year.
Four metrics that make the difference.
2,900+
Ranking keywords
From 0 to over 2,900 ranking keywords on Google after the domain change.
82
Top 3 rankings
From 0 to 82 keywords in Google's top three positions.
80+
Geo-page traffic
High engagement and traffic from city-level landing pages.
GSC
Visibility & impressions
A substantial increase in visibility across branded and non-branded searches (Google Search Console).
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