Case Study · Medical Clinic
In organic traffic growth in one year for a private medical clinic in Quebec.
How ProStar SEO helped a medical clinic grow its digital presence with over 1,000 ranking keywords, 500+ SERP features, and a Top 3 local-pack ranking — less than a year after the clinic launched.
Four numbers that sum up a year of work.
1,000+
Ranking keywords
(+2,400%)
120+
Keywords on Google's
first page
+700%
Organic traffic
in one year
500+
SERP features
& Map Pack
A clinic built around the patient.
The medical clinic is a modern practice offering comprehensive healthcare in a welcoming, patient-centered environment. From day one, their team knew that strong digital visibility would be essential to attract new patients. So they chose ProStar SEO to launch a high-performance SEO strategy right from the start.
Industry
Private medical clinic
Start date
May 2024
Location
Quebec, Canada
Primary goal
Fast local visibility and member acquisition
Launching a digital presence from scratch.
In May 2024, the clinic was just starting its digital presence:
- Organic traffic averaged 15 clicks per day for 60 impressions, mostly from branded searches.
- The site ranked for fewer than 40 keywords, none on the first page.
- The clinic was absent from local results and the Google Map Pack.
Goal
Quickly grow the clinic's authority and local visibility to increase the number of memberships.
A comprehensive, local approach.
To accelerate visibility and new-patient bookings, we deployed a comprehensive SEO strategy.
Local SEO foundations
Optimizing the Google Business Profile with content targeted by service and by location.
Optimized service pages
Creating optimized pages for each service (e.g., blood tests, family medicine, etc.), tailored to local intent.
Content expansion
Writing blog content to generate non-branded traffic and answer common medical queries.
Backlink and citation campaigns
Building local citations and authority links to strengthen domain trust.
Branded vs. non-branded tracking
Setting up advanced tracking to measure real growth from high-intent non-branded queries.
One year later, significant growth.
One year after the SEO efforts launched, the website saw significant growth across all major KPIs.
| Metric | Before | After | Result |
|---|---|---|---|
| Ranking keywords (total) | < 40 | 1,000+ | +2,400% |
| First-page keywords | 0 (new site) | 120+ | Strong presence |
| Daily organic clicks | 15 (mostly branded) | 120+ | +700% |
| SERP features | 0 (new site) | 500+ | Everywhere |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. From 15 to 120+ daily organic clicks (+700%) and 500+ SERP features on the new site.
Four metrics that make the difference.
+2,400%
Ranking keywords
Grew from fewer than 40 to 1,000+ ranking keywords.
120+
Top 3 rankings
Over 120 first-page positions, including many top-3 rankings for key services.
30%
Non-branded traffic
The share of branded searches dropped from 75% to just 30%. 50%+ of visitors now arrive via high-intent non-branded queries.
500+
SERP features & Map Pack
The clinic appears in 500+ SERP features (FAQs, reviews, snippets, maps) and ranks in the Top 3 of the Google Map Pack for several high-intent local terms.
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